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Privacy Settings
West Marine uses cookies and similar technologies to give you a better experience, enabling things like:
- Basic site functions and security
- Secure account login and transactions
- Remembering your account, browser, and preferences
- Analyzing site traffic to improve our services
- Personalized search, content, and product recommendations
- Showing relevant, targeted ads on and off West Marine
Detailed information can be found in our Cookie Policy and Privacy Policy.
Required Cookies & Technologies
Essential Website Functions: These technologies are necessary for critical functions like security, account authentication, shopping cart, payment fraud prevention (Accertify), bot protection (PerimeterX), and secure transactions. These cannot be disabled.
Personalized Advertising
Your privacy settings will apply on your next visit.
To enable personalized advertising (like interest-based ads), we share your browsing data with our marketing and advertising partners (Google, Facebook, Microsoft Bing, Criteo, Pinterest, and others) using cookies and other technologies. Those partners may combine this with other information they’ve collected about you.
For West Marine Pro customers: We also use ZoomInfo’s tracking technology on the Pro website to identify company visits for business development. This tracking is blocked when you turn off personalized advertising or use Global Privacy Control
Turning off personalized advertising won’t stop you from seeing West Marine ads, but it may make the ads less relevant or more repetitive.
Important:This type of data sharing is considered a “sale” or “sharing” of information under California and other state privacy laws.
Turning off personalized advertising stops cookie-based tracking and ad targeting. If you also want to opt out of other forms of data sharing (such as customer list sharing with advertising partners), please visit our Do Not Sell or Share My Personal Information page.
Global Privacy Control (GPC): If your browser sends a GPC signal, we automatically honor it by blocking marketing cookies. When GPC is detected, you’ll see “Global Privacy Control is active” and the toggle will be turned off automatically.