Customer Service

West Marine Cookies Policy

Last Updated: September 26, 2026

How We Use Cookies

We use cookies to track how you use our website by providing usage statistics. Cookies allow us to recognize you, remember your preferences, and provide a personalized shopping experience based on your browsing history and previous visits.

Information supplied to us using cookies helps us provide a better online experience and deliver relevant marketing communications. While cookie information on its own may not constitute personal data, we may combine information collected via cookies with other personal information we have collected from you.

Manage Your Preferences: Visit our Privacy Settings Page to control your cookie preferences at any time.

Types of Cookies

We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them). To make it easier for you to understand why we need them, the Cookies we use on the Services can be grouped into the following categories:

Always-On Cookies

These cookies are required to operate the website and are used in every jurisdiction. Because they are required to provide the service you have requested, they do not require consent and cannot be disabled through our cookie controls. They support session management and authentication, shopping cart and checkout functionality, security and fraud prevention, load balancing, and the cookies that record your privacy choices.

Examples:

  • Session management and authentication
  • Shopping cart functionality
  • Security and fraud prevention
  • Load balancing

Site Experience

These cookies support enhanced site features such as chat functionality, app promotion banners, language and region preferences, and other usability customizations. Whether they are used without consent or only after you provide consent depends on your location and applicable law.

Examples:

  • Language and region preferences
  • Privacy setting preferences (like your cookie consent choices)
  • User interface customizations

Site Performance

These cookies are used by tools that help us understand and improve site performance, including A/B testing tools that do not share data with third-party advertising providers. Whether they are used without consent or only after you provide consent depends on your location and applicable law.

Analytics

These cookies are set by external analytics providers (including Google Analytics) that collect information about how visitors use our website, such as which pages are visited most often, whether users encounter error messages, and which site experiences perform best. Because data is shared with the analytics provider, these cookies require your consent in every jurisdiction.

Examples:

  • Page view tracking
  • Website error monitoring
  • Performance measurement
  • A/B testing for website improvements

Marketing and Advertising Cookies

These cookies track your browsing activity to deliver relevant advertisements and measure advertising campaign effectiveness. They may be set by us or by third-party advertising partners.

Examples:

  • Deliver targeted ads based on your interests
  • Measure advertising campaign performance
  • Prevent you from seeing the same ad repeatedly
  • Share your browsing data with advertising partners (Google, Facebook, Microsoft)

Important: Marketing cookies enable the “sale” or “sharing” of your personal information as defined by state privacy laws. In jurisdictions with opt-out rights (including California and other U.S. states), you can opt out through our Privacy Settings page or by using Global Privacy Control. In jurisdictions that require prior consent (including the EU and UK), these cookies will only be used after you accept them through our cookie banner.

How your cookie choices apply by region

The table below summarizes how the cookies described above are used based on your location.

Category U.S. and other jurisdictions EU and UK
Site Operation Does not require consent Does not require consent
Site Experience Does not require consent Requires consent
Site Performance (no external sharing) Does not require consent Requires consent
Analytics Requires consent Requires consent
Marketing and Advertising Subject to opt-out (GPC or Decline) Requires consent

About Global Privacy Control (GPC): Where GPC is detected on your browser, we honor it as equivalent to choosing “Essential only” on our cookie banner, in every jurisdiction. The specific cookies that continue to be used depend on your location and applicable law, as shown in the table above.

Current Cookies We Use

Below are the primary cookies used on our website. We also use additional cookies from our marketing and security partners.

Strictly Necessary Cookies

Name Provided By Duration Purpose
dwsid westmarine.com Session Session identifier for account and cart management
Accertify cookie Accertify Session Payment Fraud prevention and transaction history
PerimeterX cookies PerimeterX Session Session Bot protection and security monitoring

Functionality Cookies

Name Provider Duration Purpose
dw_dnt westmarine.com Session Stores your privacy preference choices
wm_cookie_consent westmarine.com 365 days Remembers your cookie consent preferences
weird_get_top_level_domain westmarine.com Session Domain configuration
__cq_dnt westmarine.com Session Privacy preference indicator
Salesforce cookies Salesforce Varies Product recommendations (Einstein) and platform A/B testing
sn.vi [24]7.ai Persistent Identifies returning visitors to the chat widget; no personal data transmitted
sn.tpc [24]7.ai Session Supports chat widget session continuity; no personal data transmitted
cimulate_copilot_session Cimulate Session Maintains shopping assistant session continuity across pages

Performance/Analytics Cookies

Name Provider Duration Purpose
_ga_xxxxxxx Google Analytics 729 days Analytics session tracking
_ga Google Analytics 729 days Distinguishes unique users for analytics
_gid Google Analytics Session Distinguishes unique users within 24-hour period

Marketing and Advertising Cookies

Name Provider Duration Purpose
_fbp Facebook 89 days Facebook advertising and measurement
_gclxxxx Google Ads 89 days Google advertising conversion tracking
_gat_UA-XXXXXX-X Google Ads Session Google advertising targeting
_uetsid Microsoft Bing Session Bing advertising session
_uetvid Microsoft Bing 389 days Bing advertising visitor identification
dwanonymous_xxxxxxxx westmarine.com 179 days Personalization and remarketing

Additional Marketing Partners:

We also use cookies and tracking technologies from: AdRoll/Yelp (retargeting), Shopper network (advertising), Ascend/Pepperjam (affiliate marketing), VWO (website optimization and testing), Salesforce Marketing Cloud (email marketing), and ZoomInfo (B2B lead generation).

Third-Party Cookies and Data Sharing

Advertising Partners

We work with third-party advertising partners who set cookies to deliver targeted advertising:

Google (Analytics and Ads):
Google collects demographic information, interests, browsing behavior, and device data. Google uses this information across its advertising network. When you visit our site, Google may recognize you from other websites you’ve visited.

Facebook:
Facebook sets cookies to deliver targeted ads on Facebook and Instagram based on your West Marine browsing activity. Facebook may combine this data with information from your Facebook account.

Microsoft Bing:
Microsoft collects browsing data for targeted advertising on Microsoft platforms and partner sites.

General Note on Email Sharing: We may share customer email addresses with advertising partners (including those listed above) for targeted advertising programs. When you opt out through our Do Not Sell or Share My Personal Information page, we stop this sharing.

Other Advertising and Analytics Partners: We work with additional partners including AdRoll/Yelp (retargeting), Shopper network (advertising), Ascend/Pepperjam (affiliate marketing analytics), VWO (A/B testing and optimization), Salesforce Marketing Cloud (email marketing analytics), and ZoomInfo (B2B lead generation). Each partner operates under their own privacy policy.

ZoomInfo (West Marine Pro): We use ZoomInfo’s web tracking technology on our West Marine Pro website to identify companies visiting for business development purposes. This tracking identifies which company networks are accessing our site but does not collect personal information about individual visitors.

Essential Service Providers

Accertify: Provides payment fraud detection and prevention services to protect your transactions.

PerimeterX: Monitors and blocks malicious bots to protect website security and performance.

Salesforce: Powers product recommendations (Einstein AI) and website personalization features that improve your shopping experience.

Affirm and PayPal: Provide alternative payment options and set cookies necessary for payment processing.

Cimulate: Powers AI-powered shopping and product discovery features across the site, including search, recommendations, and interactive shopping assistance.

New Relic: Monitors website performance and helps us identify and fix technical issues.

Accessibility Services: Provides tools to enhance website accessibility for users with disabilities.

[24]7.ai: Powers our live chat and virtual assistant functionality on our retail and Pro websites. The sn.vi and sn.tpc cookies are used to recognize returning visitors and maintain chat session continuity. No personal data is transmitted to [24]7.ai through these cookies.

Social Media Content

When we embed content from social media platforms (Facebook, Instagram, Twitter, YouTube), those platforms may set their own cookies. We don't control these cookies. Please review each platform’s privacy policy for details.

Web Beacons and Similar Technologies

In addition to cookies, we use:

Web Beacons (Pixel Tags):
Small transparent images in web pages and emails that help us count visitors, track email opens (including first and last open), measure which links or areas are clicked, and measure engagement with our content. These may transmit information including your email client, device type, and time of interaction.

Local Storage:
Browser storage technologies that allow us to store preferences and improve website performance by caching certain data locally on your device.

How to Control Cookies

You have several options to control how cookies are used on our website:

1: Privacy Settings Page (Recommended)

Visit our Privacy Settings page to:

  • Turn off Personalized Advertising (blocks marketing cookies from Google, Facebook, Bing, and other partners)
  • View your current cookie preferences
  • See your opt-out status

2: Global Privacy Control (Automatic)

We honor Global Privacy Control (GPC) browser signals as automatic opt-out requests for marketing cookies and the sale or sharing of your personal information for targeted advertising.
When we detect a GPC signal from your browser:

  • We block marketing and advertising cookies from loading on your device
  • We stop browser-based tracking and sharing of your browsing activity with advertising partners through cookies and pixels
  • We display a confirmation message indicating your opt-out request has been honored

You can verify your opt-out status at any time on our Privacy Settings page. Your opt-out preference remains in effect as long as your GPC signal is active.

Note: GPC only controls cookie-based tracking. To opt out of all forms of data sharing, including customer list sharing with advertising partners, please visit our Do Not Sell or Share My Personal Information page.

Do Not Track (DNT): We do not honor Do Not Track (DNT) browser signals. DNT is a deprecated browser feature that was never standardized and has been superseded by Global Privacy Control for legal compliance purposes.

To enable GPC:

  • Use a browser with built-in GPC (such as Brave, DuckDuckGo, or Firefox with privacy extensions)
  • Install a GPC browser extension for Chrome, Edge, or Safari
  • Visit globalprivacycontrol.org to learn more

3: Browser Settings

Most browsers allow you to:

  • Block all cookies
  • Accept only first-party cookies
  • Delete cookies after each session
  • View and delete existing cookies

Note: Blocking strictly necessary cookies will prevent core website functionality. You may be unable to log in, use your shopping cart, or complete purchases.

Find browser cookie settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and Site Permissions

4: Mobile Devices

Refer to your device’s settings or help documentation for instructions on managing cookies in mobile browsers and apps.

What Happens When You Opt Out?

When you opt out of marketing cookies (via Privacy Settings or GPC):

You will still:

  • See West Marine advertisements (just not targeted based on your browsing)
  • Be able to use all website features
  • Have your preferences and shopping cart saved

You will not:

  • See ads tailored to your interests
  • Have your browsing data shared with advertising partners
  • Be tracked across other websites for West Marine advertising

Cookie Retention and Deletion

Session cookies are automatically deleted when you close your browser.
Persistent cookies remain until their expiration date or until you manually delete them. You can delete all cookies through your browser settings at any time.
Our cookies generally last:

  • Strictly Necessary: Session only
  • Functionality: 1 day to 1 year
  • Performance: 1 day to 2 years
  • Marketing: 90 days to 13 months

Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Changes will be effective when posted on this page. The “;Last updated”; date at the top reflects the most recent update.

Questions About Cookies?

For questions about our use of cookies or to exercise your privacy rights:

Email: privacy@westmarine.com
Phone: 1-888-569-3040
Mail:
West Marine Products, Inc.
Attn: Privacy Inquiries
2001 NW 64th St Suite 100
Fort Lauderdale, FL 33309

Additional Resources: